Search Engine Optimization

When most real estate brokers get a new listing, they’ll put it on the MLS, which gets pushed out to portals like Zillow and Redfin. They put a sign out front and take some photos, and then they wait for offers. But here at Matin Real Estate, our agents and administrative team go above and beyond to sell your home. We spend $60,000 a month to market our listings. And one of the things we utilize to market your home effectively is search engine optimization. 

What is Search Engine Optimization?

When someone searches a specific keyword on Google, Bing, or Yahoo, websites compete to be the top result for that search. Searches like “Portland Realtors,” or “Portland Real Estate,” or “Beaverton river properties” all contain keywords. We have put a ton of effort into making sure that when people search these keywords, they see our website first. Why is this important to you?

Optimization in Action

Let’s say you’re listing your condo in Lake Oswego with us. Potential buyers might already be searching for “Lake Oswego Condos” or “Condos for sale in Lake Oswego.” Because we invest so heavily in online marketing and targeting, when people search those keywords, they’re going to find your condo first. We are competing to ensure that your home is in front of buyers before other similar properties. 

More Eyes, More Buys

It’s one of the many marketing strategies we utilize to make sure your home is selling in a reasonable time at an attractive price. Being highly ranked in search results for real estate in Oregon and SW Washington allows us to pull in buyers from all over the country and get your property in front of more buyers than it would have on just the portals. Search engine optimization has been a very effective tool to ensure our sellers have a Ritz-Carlton experience. 

Check out our latest incredible video above to learn more about how we utilize search engine optimization to sell our listings effectively. 

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